Searches for 'gym membership' hit its highest point in U.S. internet history

January 09, 2023

New year, new me? Each year it's estimated that 38.5% of Americans set new year resolutions, with younger adults being the most likely group to set these goals. Living a healthier lifestyle is the consistent number one resolution made, and this year Americans seem to be taking this decision a bit more seriously.

Analysis of Google search data reveals that searches for ‘gym membership’ exploded 176% in the United States as of January 2023 - the highest level in internet history for America. This comes as many Americans turn to gyms and fitness centers to carry out their goals for the new year.

The analysis, by Financial World reveals that searches for 'gym membership' exploded to over double the average volume within the past month, an unprecedented increase in Americans looking to start training at the gym, according to Google search data analysis. The data also reveals that searches for 'gyms near me' is also at an all-time high.

A spokesperson from Financial World commented on the findings:

“Every year, many of us make a resolution or goal to focus on our fitness and health by attending the gym more. However, these findings offer a fascinating insight into how dedicated many Americans are to see through this goal during 2023.”